Creative Director, Content
Directed creative and production teams responsible for all WW digital products and properties, both domestic and international for content. Creative lead for all outbound Lead Generation and eCommerce creative. Worked with the executive team to develop branding and lead generation strategies, then managed execution of tactics for key projects. Notable successes: lead the redesign of all content deliverables during the company’s rebranding in 2018, developing implementation guidelines for international digital creative.
Below is a just a snapshot of the many projects I was involved in, along with my team members during my 9 years there.
Simple Start app, UI design, badge illustration
Easy to understand and even easier to use, this was one of the most successful apps Weight Watchers ever launched; it resulted in over 2 million downloads in the app store.
Blue apron x WW ads
WW Fresh x Retail
Celebrity & Marketing landing pages
WW Program logo design
Meeting Room posters.
Internal logos for WW Move team.
Illustrations for site wide content articles.
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